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Why Being Real is Your Best Bet for Gaining Credibility

Authenticity can go a long way.

Let’s talk about something that’s super important but often gets glossed over: building credibility through authenticity. In a world where everyone is trying to sell you something (whether it’s a product, an idea, or themselves), knowing who’s genuine and who’s just putting on a show can be a real game-changer, not just in business but in personal interactions too. Let’s dive into what it means to be truly authentic and how it can seriously boost your credibility.

Understanding Authenticity and Credibility

Being authentic means staying true to who you are, what you believe in, and how you behave, regardless of external pressures or temptations to act otherwise. It’s about being the same person on the inside that others see on the outside.

When I think about authenticity, I remember a time I had to present a project I wasn’t fully behind. It felt like wearing a scratchy sweater – uncomfortable and all wrong.

Credibility is about being trustworthy and reliable, and nothing builds trust faster than being consistently genuine. Think about it: when someone’s actions don’t line up with their words, how likely are you to trust them? Not very, right?

But when you meet someone who acts with integrity and authenticity, you’re more likely to give them your trust and take their words at face value. This alignment is powerful and forms the core of any strong relationship, whether it’s personal or professional.

The Role of Transparency in Authenticity

Transparency is a key ingredient in the recipe for authenticity. It’s about letting people see the real you and the real workings of your life or business. Transparency shows you have nothing to hide and that you respect your audience enough to be open with them, which in turn builds your credibility.

However, being transparent doesn’t mean oversharing or lacking filters. It’s about sharing the right things at the right time for the right reasons. You wouldn’t spill all your personal woes in a professional meeting, right? It’s all about context.

Sharing relevant struggles or admitting when you don’t have all the answers can actually strengthen your credibility, showing that you value honesty over pretense.

Consistency Is Key to Credibility

Consistency in your actions and your message is what cements your reputation as an authentic person. If you’re consistently supportive and honest, people know what they can expect from you, and this predictability builds trust.

On the flip side, if you’re all over the place, people might enjoy the drama but they won’t trust you when it counts. Maintaining a steady, reliable presence means that when you speak, people listen.

Say What You Mean

Clear and honest communication is a cornerstone of authenticity. When you say what you mean clearly, you leave little room for misunderstandings and build a reputation for transparency. It’s amazing how much smoother things run when everyone is on the same page.

Tips for Authentic Communication

To improve your authentic communication:

Listen actively. Before you can communicate effectively, you need to understand what others are saying—really listen, not just wait for your turn to speak.

Be direct but respectful. Sugarcoating the truth can sometimes obscure what you mean. Aim for honesty, but always pair it with respect for others’ feelings.

Follow through. Let your actions back up your words. If you say you’re going to do something, do it. Nothing speaks louder than actions that match your words.

Self-Awareness and Continuous Improvement

Self-awareness is about knowing your strengths and your limitations, and it plays a huge role in being authentic. The more you understand about yourself, the more authentic you can be. This means recognizing when you’re not the expert, or when you’re letting personal biases get in the way.

I’ve had moments when I realized that my reactions were more about my personal issues than the situation at hand. Recognizing this has helped me respond more appropriately and build stronger, more authentic relationships.

Being authentic isn’t a set-and-forget kind of deal. It’s a continuous journey of self-improvement. Here are a few strategies to keep growing:

Seek feedback. Regularly ask for feedback on your interactions and behaviors. It can open your eyes to areas where you can be more genuine.

Reflect regularly. Take time to reflect on your actions and decisions. Are they in line with your true self?

Educate yourself. Always be learning—about yourself, your field, and the world. Knowledge empowers you to make informed, authentic decisions.


Building credibility through authenticity isn’t just about being honest or real; it’s a dynamic blend of transparency, consistency, effective communication, and a deep understanding of oneself. By focusing on these areas, you not only enhance your relationships but also establish a strong, trustworthy reputation.

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